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The Wilcraft: Convenience, Mobility & Safety

The Wilcraft is an amphibious Ice fishing vehicle.

Ice fishing has been around for generations. Over the past 20-30 years, Innovations has made the sport easier, more enjoyable.  Thus, we are seeing wonderful growth in the industry. 

Wilcraft takes Ice Fishing Vehicle to a whole new level; there are 4 aspects of the sport Wilcraft greatly improves upon. They are Convenience, Mobility, Safety, and an Extended season.

Convenience:  All your gear is in the vehicle, set up and ready to go.   Just step in and drive. Never before has ice fishing been easy of effortless.

Mobility:   When you’re on the ice, you must be mobile, you must move from spot to spot to find the fish to be productive. There is nothing more efficient at this, then the Wilcraft.  Traditional equipment requires some degree of loading and unloading at every stop.  In the Wilcraft you set your rod down, press a couple switches and move.

Safety:    It Floats; if it should break through it’s very stable in the water and has the unique ability to can climb back onto the ice.   Our winters have been getting warmer and we are seeing thinner ice. We are also experiencing mid-winter thaws and re-freezes, this ruins the integrity of the that ice. Needless to say, more and more folks are breaking through with their cars, trucks, ATVs, and on foot.      The cost can be significant, loss of vehicle, loss of equipment and extraction fees. More tragic, is loss of life, on average 50 a year in the US.  This doesn’t have to happen anymore.   There is now a safer option.  


Extended season:   We designed the machine to have light footprint, so we don’t need as much ice as traditional equipment. Wilcraft owners can be on the ice weeks before others, and on late ice, weeks after they’ve thrown in the towel for the season. Early and late ice is the most desirable time to be on the ice as fish are most active.      This feature alone offers true value for their investment.

Another attribute is comfort, an insulated floor under your feet, and an insulated enclosure that sets up in a second so regardless wind or weather You’re on the ice warm and dry. 

We began development of the Wilcraft in 1998, with the desire to make ice fishing safer, more accessible with unmatched mobility. By the end of 2004, we were able to introduce our design, it was well received. Manufacturing began in 2005 with the first unit delivered in January of 2006.

Our History

Our Mission

Tom Roering began the project in 1998 out of the desire to ice fish more conveniently and to be safe. The driving factor was to be able to take his kids fishing without worry, as well as a grandfather who no longer had the physical ability to ice fish by traditional means. To this day, helping people get onto the ice and enjoy the outdoors is still the primary driving factor.

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